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Bluebell Media is based near Nenagh in County Tipperary, Ireland. It is run by former journalist Alison Visser, who spent two decades in journalism before moving into digital media.

Alison worked at prominent news brands, where she played a crucial role in substantially increasing readership. As the news industry changed, she soon realised that for a newspaper to remain relevant and profitable it would need to have another look at its content. Her focus shifted to analytics, honing her digital skills to ensure that the publication produced the right kind of content. It had to be engaging, attract readers and advertisers, and ensure profitability.

This former print journalist spent years learning to translate the digital jargon into something she - and most other people - could understand. Now she spends her days creating content for businesses who need to boost their online presence.